““True innovation of design comes from wild ideas. It requires not just a profession but a focused attitude to paint a clear picture for the brands I work with. Integration of materials and process, in a harmonious balance of all elements, such as technological, social, and economic requirements, turns into an expression of psychological effect for a designated goal. Brand building for( a )shop image is a task for ( the )future. Observation from field research alone will steer one to many directions of the past. Only a thoughtful, unbiased design process is able to solve a highly complex problem, by creating a shop image that is simply fresh in the market and at a leading position. “

“Matthew CY Wu is a Hong Kong /New York - educated interior designer based in Hong Kong. After ( studying )design and illustration at Hong Kong polytechnic, he graduated (with) his Bachelor of fine art degree, with highest distinction, at the New York School of Interior Design, Manhattan, New York.

Matthew’s practice as an interior designer started before he graduated. After he (was) awarded the First place winner of outstanding students achievement, Elsie May Gross Scholarship Award, he was chosen to work as a part-time designer in Brennan Beer Gorman Monk, New York, for most of his studying period in Manhattan.

He started his own design consultant studio in 2003. On top of being an interior designer, he has gained valuable experience from a diverse backgrounds, from art direction for TV commercials, to furniture, hotels, and retail design in some leading Hong Kong and world wide multi-national companies , such as Steven J. leach Jr + Associates, Esprit de corp, Miss Sixty, etc.